OTO (One Time Offer) is a product offering that appears once after the sale of the main product. The naming of OTO 1, OTO 2, OTO 3 etc is offered that appear after the sale of the previous product. OTO prices can be higher or lower than the main products. This is usually called a sales funnel or sales tunnel. In the world of internet marketing, OTO can be Upsell and Downsell. Now there is even software OTO upsell and downscale to make it easier for the user.
Software OTO Upsell and Downsell
Software OTO upsell will show you products offer that appears after a sale of a previous product or main products at a higher price than the main products. Meanwhile, OTO downsell is a new product offering after a sale of the main product or upsell, at a lower price.
If you want a good and successful OTO on software OTO to upsell, you need a very good plan to do it. OTO actually not a really new thing. We often see it when we go to a fast food restaurant, they use it to increase the selling of your initial order. Good software OTO upsells only presented the OTO after the buyers make a purchase. This type of OTO is better because the buyers already have trust in you. They believe in you because they already bought your product. But in reality, people are failed to do OTO. That is why you need to learn deeper about OTO, especially software OTO upsell so you will know how it really works.
There is a reason why software OTO upsell need to exist is because of scarcity. It is well known as the best way to increase selling and drive people to take action because they might lose the product if they didn’t buy the products right at the moment. That is why it called a time offer because the buyers will get a special offer if they buy it right away.
They actually can purchase the product later, but they won’t get a special offer as a good price or promotion if they buy it right now.
There are some pros and cons of this software OTO upsell. The pros one said the OTO will make the customer grow a great trust towards you as a seller and credibility if it has done well. It also can follow up with the buyers offer. But for cons, people said that it is such cold traffic, because why not just redirecting it to OTO without calling it one time.